Monitoring all things related to your business should be one of the first things you should every morning, just when you check your email. See how the internet mentions your:
- Company name
- Company URL
- Product names / Brand names
- Product URLs
- Public facing employees in your company: CEO/founder, Marketing manager, PR person, or any notable
- Competitors
- Industry
How to do it:
Get up Google alerts (Google.com/alerts) for each term.
Search Google for 'Twitter advanced search', go to the Url, bookmark it, and 1/2 tiems/week, search for these important terms on Twitter.
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