Running a business

Running a Business: How will people buy from you?




Use any method that gets you to where most of your customers are. Choose from this mix, or add your own.

 

- Retail shops: Common in industries with established distributor/retail networks. Distributors can also help you 'test drive' the product through their channel.

 

- Selling direct: Some even have their own 'factory outlets'. Outside of restaurants etc, this works best if you have a defined set of customers who will buy direct from you on a regular basis. It helps if you have a great rapport with them.

 

- Wholesale to the trade channel

 

- Mail order (E.g. Skymall)

 

- Agent (who takes commission after every sale)

 

- Online

 

- Mobile App

 

- Word of mouth: Satisfied customers recommend your product to their friends etc.

 

- Networking events: Beauty products, for example are sold through these events

 

- Any captive audience: Any event, mall, shop in a shop, etc.

 

- MLM (Multilevel marketing): This just doesn't have a good track record as well any reputation.

 

- As part of a package: For example, the sauce sachet given out with every meal on trains.

 

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