Strengths, Weaknesses, Opportunities, Threats
Use it everyone – problem –solving, personal analysis, marketing planning, project planning, business planning…
Identify, Define, Explore, Action, Lookback.
Process for solving problems: Identify the problem, Define it, Explore possible solutions and effects, Action the chosen solution, and Look back at the solution you brought about.
Political, Economic, Social, Technological
Some use 'Environmental' used instead of 'Economic' depending on the context.
PEST is sometimes extended to 'PESTELI' in which the headings: Ecological (or Environmental), Legislative (or Legal), and Industry Analysis are added.
Social, Legal, Economic, Political, Technological. 'SLEPT analysis' is a business review method similar to PEST or SWOT for assessing factors enabling or obstructing the business's performance, and typically its development potential.
(thus TOTBoxer and TOTBoxing)
Think Outside The Box/Thinking Outside The Box.
A TOTBoxer is a person who thinks outside the box - i.e., very creatively. TOTBoxing is thinking outside the box. Cleverer than a straightforward TOTB acronym, the expression elegantly describes a creative thinker, or the creative act.
Situation analysis, Objectives, Strategy, Tactics, Action, Control. SOSTAC is a business marketing planning system developed by writer and speaker PR Smith in the 1990s.
Modify, Magnify, Minify
Put to other use
Eliminate (Reverse, Rearrange).
A decision-making strategy created by Edward de Bono. For any problem or solution, list these:
A creativity technique:
Fluency (many ideas)
Flexibility (variety of ideas)
Originality (unique ideas)
Elaboration (fully developed ideas).
10. DO IT
A simple process for creativity:
Open mind and apply creative techniques
Identify best solution
Possibilities, Consequences, Decision
At McKinsey - every analysis is decomposed such that the issues are:
1. Mutually Exclusive: Each idea is distinct and separate; overlap represents muddled thinking and
2. Collectively Exhaustive: You've covered all the possibilities; you've thought of everything.
13. 5 C SITUATION ANALYSIS
Climate (or context)
14. PEST ANALYSIS
Understanding 'big picture' forces of change
A PEST analysis is an analysis of the external macro-environment that affects all firms.
P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment.
Getting Results And Solving Problems
Purpose, Alternatives, Criteria, Resources, Action
Analyze - Brainstorm - Choose - Do -Evaluate - Finish
18. STAIR Steps
S - State the problem T - Tools for the job A - Algorithm development I - Implementation of the algorithm R - Refinement
identify the problem, D = define and represent the problem, E = explore possible strategies, A = act on the strategies, L = look back and evaluate the effects of your actions
Can they do it, do they have a positive Attitude, is it Useful to them, are they Skilled in it, do they have similar Experience, is it Different.
S = Situation
O = Options
D = Disadvantages
A = Advantages
S = Solution
Cover All Possibilities.
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