1. There are six peaks in Europe higher than the Matterhorn.
Name one.
Get Ink.
- Harry beckwith
2. The difference between PR and publicity:
Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion.
3. The Essence of publicity: If you want editors to help you, help them. Give them something interesting to print- give them a STORY.
- Anon
4. I don't care what they say about me, just make sure they spell my name right!
- P.T. Barnum
5. PR is the strategic crafting of your story. ... determine(s) what and how people talk about you.
- Seth Godin
6. If you can’t state your position in eight words or less, you don’t have a position.
- Seth Godin
7. Work on your story.
- Tom Peters
8. What is the difference between Advertising and Public Relations? Advertising is saying you are good. Public Relations is getting someone else to say you’re good. Public Relations is better.
- Jean-Louis Gassee
9. Do not be held a cheat, even though it is impossible to live today without being one. Let your greatest cunning lie in covering up what looks like cunning.
- Balthasar Grecian
10. If you want to tell lies that will be believed, don’t tell the truth that won’t.
- Emperor Tokugawa of Japan, 17th Century
11. Freedom! To spit in the eye and in the soul of the passerby and the passerby with advertising.
- Alexander Solzhenitsyn
12. The ancient sage who concocted the maxim, 'Know Thyself' might have added, 'Don’t Tell Anyone!'
- H.F. Henrichs
13. A public-opinion poll is no substitute for thought.
- Warren Buffet
14. Do anything but the normal office routine -- nap, jog, get a facial massage -- on the day of a TV interview.
- Business Week
In a TV interview, hold your tongue behind your upper row a teeth to hold a smile.
- Ben Casnocha
15. A corporation should not present favorable news items on late Friday afternoons or early Saturday.
- Ana and John Kadon
16. Some are born great, some achieve greatness, and some hire public relations officers.
- Daniel Boorstein
17. Every top executive should serve a stint in Washington, D.C.
- A.W. Clausen
18. Answer the question you want to answer.
- Regis McKenna
19. There's no such thing as bad press.
- Anon.
20. Counter Rule: No news is better than bad news, especially if you're delivering a product to businesses and not consumers.
- Ben Casnocha
Thank you for reading.
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