Running a Business: Creating the product/service




Bringing it to life.

 

'How will I make it?'

 

Make rough notes on the idea:

 

- Use cases (stories of how customers will use the product/service)

 

- Sketches (of product), layouts (of the service), or wireframes (in cases of web sites, apps) - with descriptions

 

- Logo, tagline

 

- Color theme (e.g. Coke and its all-red theme)-

 

- Text design (For example, Apple & its all black minimal text layouts)

 

- Other 'look elements': Posters, signboards, graphic ads, stationary

 

- Who will make it: You, Your team, an outside agency, or a series of agencies (graphic designer, fabricator etc.)

 

- What information to give to the outside agencies before they get to work:

 

The brief: What is it? Who is it meant for? How is it different? What are the benefits? What are its unique features and looks? Where will it be seen/available? etc.

 

Thank you for reading.
This guide is from The Success Manual, which contains 200+ guides to succeeding in business, career and personal life.  Get the pdf ebook for $12 only.

 



In: Running a business