Thinking Skills
If you find yourself in a hole, stop diggin'. - Anon The probability of someone watching you is proportional to the stupidity of your actions. - Anon 1. Pareto anal...
Writing Skills
General advertising tips 1. The most important decision: How should you position your product? 2. Large promise: A promise is not a claim, or a theme, or a slogan. It is a be...
Writing Skills
Copywriting in a nutshell: - Say something that gets attention. (The main benefit statement – which is targeted at a big problem for your target customer) E.g. 'Save your har...
Writing Skills
This is a smarter way of self-publishing. Put something online first. Get traffic and then get out a book. If your blog could be turned into a book, it is a sign that you indeed have a quality blog. I...
Writing Skills
The best tip for online writing is this: Make your writing concise, scannable, and objective/relevant. Part 1: How users behave online 1. Users want to searc...
Writing Skills
The Economist's method: The Economist is arguably the most respectable weekly 'newspaper' in the world. The story goes: a long way back, a new journalist approached The Ec...
Acronyms
1. R.A.F.T.S R = Role: What is my role as the writer? Who am I A = Audience: To whom am I writing? Should I write formally? Informally? F = Format: Which format should I use whi...
Writing Skills
1. What is plain language? When you write in plain language, you are using your words with economy, and write at a level your target audience can easily understand. Most of the time, ...
Writing Skills
Consider this wordy sentence: 'What I would like everyone to know is that online marketing is the art of getting the best value out of marketing spending using real-time tracking of ...
Writing Skills
1. The Rhetorical Triangle: Derived from Aristotle's three appeals. Most persuasive writing techniques use an effective combination of all three appeals. Logos (idea, message) - Pathos (for...
Decision Making Skills: 15 Useful Methods For Deciding Better & Faster
Decision makingIf you find yourself in a hole, stop diggin'. - Anon The probability of someone watching you is proportional to the stupidity of your actions. - Anon 1. Pareto anal...
Writing Skills
How To Create Advertising That Sells
Business skills | Copywriting | Advertising skills | Marketing skillsGeneral advertising tips 1. The most important decision: How should you position your product? 2. Large promise: A promise is not a claim, or a theme, or a slogan. It is a be...
Writing Skills
A Quick Guide To Copywriting (Writing To Sell)
CopywritingCopywriting in a nutshell: - Say something that gets attention. (The main benefit statement – which is targeted at a big problem for your target customer) E.g. 'Save your har...
Writing Skills
How To Turn Your Blog Into A Book
Personal branding | Self publishing | Blog writingThis is a smarter way of self-publishing. Put something online first. Get traffic and then get out a book. If your blog could be turned into a book, it is a sign that you indeed have a quality blog. I...
Writing Skills
Online Writing Skills: 30 Ways To Improve Your Online Writing
Online writing | Blog writingThe best tip for online writing is this: Make your writing concise, scannable, and objective/relevant. Part 1: How users behave online 1. Users want to searc...
Writing Skills
Business Writing Skills: Eight Kinds Of Business Writing To Do Well
Business writingThe Economist's method: The Economist is arguably the most respectable weekly 'newspaper' in the world. The story goes: a long way back, a new journalist approached The Ec...
Acronyms
13 Useful Writing Acronyms
Writing skills | Acronym definition1. R.A.F.T.S R = Role: What is my role as the writer? Who am I A = Audience: To whom am I writing? Should I write formally? Informally? F = Format: Which format should I use whi...
Writing Skills
How To Write In A Plain Language
Plain language | Plain writing1. What is plain language? When you write in plain language, you are using your words with economy, and write at a level your target audience can easily understand. Most of the time, ...
Writing Skills
How To Write Concisely
Concise writingConsider this wordy sentence: 'What I would like everyone to know is that online marketing is the art of getting the best value out of marketing spending using real-time tracking of ...
Writing Skills
Persuasive Writing Skills: 29 Ways To Write To Persuade
Persuasion1. The Rhetorical Triangle: Derived from Aristotle's three appeals. Most persuasive writing techniques use an effective combination of all three appeals. Logos (idea, message) - Pathos (for...